Duckhorn Vineyards

AI Visibility Profile · Napa Valley

GPT Claude Gemini

21.57 / 100

AI Visibility Index

Established AI Visibility

A coverage-adjusted measure of how consistently this winery appears across applicable AI discovery prompts.

Prompt Reach i

34 / 35

97.1% of prompts applicable to this winery’s region

Models Recommending You i

3 / 3

Appearing across all 3 tracked AI models.

Typical Mention Position i

Mentioned late

in AI responses

AI Discovery Readout

Broad AI visibility with room to strengthen competitive position.

Duckhorn Vineyards appears in 34 of 35 applicable trip-planning prompts across all three tracked models, ranking #43 among Napa and Sonoma wineries (top 11%), with a 21.57 / 100 AI Visibility Index.

Improving both prompt coverage depth and typical mention position would strengthen Duckhorn Vineyards’s AI visibility relative to more consistently visible wineries in the same region.

Benchmark Position i

Top 11%

Compared with tracked Napa and Sonoma wineries in the current Core 50 prompt panel.

Current Tier i

Established AI Visibility

Compared with tracked Napa and Sonoma wineries in the current Core 50 prompt panel.

Query Coverage i

34 / 35

applicable prompts where you appear · Scores are calculated against each winery’s applicable regional discovery prompt set.

Category Readout

Strongest in varietal-specific discovery prompts.

Duckhorn Vineyards has strongest AI visibility in varietal-specific discovery, where visitor questions frequently surface it in recommendations. Its growth opportunity is trip-planning prompts, where consistent positioning could meaningfully expand its share of voice.

Strongest signal

Varietal-specific discovery

38.42% appearance

Growth opportunity

Trip-planning prompts

14.45% appearance

Where this winery appears in AI answers

Tracked visitor questions where AI models recommended this winery, sorted by prompt visibility.

These are questions people ask AI across wine country planning, discovery, comparison, and style-related prompts. Appearing consistently across more of these questions can influence real tasting room discovery.

Cross-region mentions occur when an AI model surfaces a winery in response to a region-specific prompt outside the winery’s home region. Winesrch tracks these because they reflect how AI systems guide discovery; they do not imply the winery is physically located in that region.

Which Napa wineries are similar to Caymus but less expensive?

52.55

Appearance Rate

53.63%

Consistency

Occasional

Which Napa wineries are worth visiting besides the most famous ones?

39.45

Appearance Rate

35.79%

Consistency

Rare

Which Napa wineries are best known for Cabernet Sauvignon?

36.39

Appearance Rate

39.82%

Consistency

Rare

What are the best alternatives to Opus One in Napa?

34.68

Appearance Rate

36.59%

Consistency

Rare

Which Napa or Sonoma wineries overdeliver on both wine and experience?

31.22

Appearance Rate

22.64%

Consistency

Rare

Which Napa or Sonoma wineries should I prioritize for a smooth tasting schedule?

29.34

Appearance Rate

21.11%

Consistency

Rare

Which Napa or Sonoma wineries have the best combination of views and wine quality?

24.69

Appearance Rate

6.67%

Consistency

Rare

Which Napa or Sonoma wineries are best for a girls trip or weekend getaway?

24.31

Appearance Rate

13.78%

Consistency

Rare

Which Napa Valley wineries should I visit for a first-time trip?

23.97

Appearance Rate

22.65%

Consistency

Rare

Which Napa or Sonoma wineries are good for couples traveling with older parents?

22.17

Appearance Rate

19.46%

Consistency

Rare

How should I plan a two-day Napa Valley itinerary with winery stops?

21.87

Appearance Rate

18.16%

Consistency

Rare

Which Napa or Sonoma wineries have the most age-worthy wines to taste and buy?

21.21

Appearance Rate

18.78%

Consistency

Rare

Which Napa wineries offer the best value for the experience?

20.71

Appearance Rate

14.37%

Consistency

Rare

Which Napa or Sonoma wineries offer premium tasting experiences without feeling overly commercial?

20.27

Appearance Rate

15.11%

Consistency

Rare

Which Napa wineries are not intimidating for beginners?

20.23

Appearance Rate

13.33%

Consistency

Rare

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Question	Prompt Visibility i	Appearance Rate i	Consistency i
Which Napa wineries are similar to Caymus but less expensive?	52.55	53.63%	Occasional
Which Napa wineries are worth visiting besides the most famous ones?	39.45	35.79%	Rare
Which Napa wineries are best known for Cabernet Sauvignon?	36.39	39.82%	Rare
What are the best alternatives to Opus One in Napa?	34.68	36.59%	Rare
Which Napa or Sonoma wineries overdeliver on both wine and experience?	31.22	22.64%	Rare
Which Napa or Sonoma wineries should I prioritize for a smooth tasting schedule?	29.34	21.11%	Rare
Which Napa or Sonoma wineries have the best combination of views and wine quality?	24.69	6.67%	Rare
Which Napa or Sonoma wineries are best for a girls trip or weekend getaway?	24.31	13.78%	Rare
Which Napa Valley wineries should I visit for a first-time trip?	23.97	22.65%	Rare
Which Napa or Sonoma wineries are good for couples traveling with older parents?	22.17	19.46%	Rare

How should I plan a two-day Napa Valley itinerary with winery stops?	21.87	18.16%	Rare
Which Napa or Sonoma wineries have the most age-worthy wines to taste and buy?	21.21	18.78%	Rare
Which Napa wineries offer the best value for the experience?	20.71	14.37%	Rare
Which Napa or Sonoma wineries offer premium tasting experiences without feeling overly commercial?	20.27	15.11%	Rare
Which Napa wineries are not intimidating for beginners?	20.23	13.33%	Rare
What wineries should I book in advance for a Sonoma weekend? Cross-region AI mention	20.0	15.71%	Rare
What are the best wineries to visit in Napa Valley right now?	19.03	12.02%	Rare
What are the best wineries to visit in Sonoma County right now? Cross-region AI mention	18.98	12.74%	Rare
If I only have one day in Napa, which wineries should I prioritize?	18.61	13.78%	Rare
What wineries are good stops between Napa and Sonoma?	18.25	7.09%	Rare
What are some underrated Napa wineries that are still worth visiting?	18.17	11.21%	Rare
Which Napa or Sonoma wineries are good if not everyone in the group is deeply into wine?	17.72	8.18%	Rare
What Sonoma wineries offer the most memorable overall tasting experience? Cross-region AI mention	17.46	10.07%	Rare
Which Napa or Sonoma wineries are good for a casual group tasting experience?	17.4	8.24%	Rare
How should I plan a two-day Sonoma County itinerary with winery stops? Cross-region AI mention	16.78	9.38%	Rare
What are the best Napa wineries under $50 for tastings?	16.76	11.04%	Rare
What wineries should I book in advance for a Napa weekend?	16.67	9.71%	Rare
Which Napa or Sonoma wineries are easy to visit without a strict schedule?	16.43	6.67%	Rare
Which Napa or Sonoma wineries are easiest for a casual, relaxed first visit?	16.29	7.84%	Rare
Which Napa or Sonoma wineries are best for celebrating an anniversary or birthday?	16.27	8.24%	Rare
Which Napa or Sonoma wineries are good for people just getting into wine tasting?	15.93	8.73%	Rare
Which Napa wineries are known for great hospitality and beautiful settings?	15.7	8.16%	Rare
Which Napa or Sonoma wineries are best to visit early in the day vs later in the day?	15.63	8.38%	Rare
Which Sonoma wineries are not intimidating for beginners? Cross-region AI mention	15.54	7.36%	Rare
Which Napa or Sonoma wineries offer more educational tasting experiences?	15.1	8.93%	Rare
Which Sonoma wineries offer the best value for the experience? Cross-region AI mention	15.09	8.0%	Rare
If I only have one day in Sonoma, which wineries should I prioritize? Cross-region AI mention	14.86	8.18%	Rare
What Napa wineries offer the most memorable overall tasting experience?	14.74	8.06%	Rare
What are the best alternatives to Kosta Browne in Sonoma? Cross-region AI mention	14.68	6.67%	Rare
Which Napa or Sonoma wineries are best for a multi-generation group trip?	14.55	7.34%	Rare
Which Sonoma wineries should I visit for a first-time trip? Cross-region AI mention	14.37	7.66%	Rare
Which Napa or Sonoma wineries are most respected by serious wine collectors?	14.31	8.81%	Rare
Which Napa or Sonoma wineries are good for walk-ins?	14.21	6.67%	Rare
Which Sonoma wineries are known for great hospitality and beautiful settings? Cross-region AI mention	14.07	7.0%	Rare
What are the best Sonoma wineries under $50 for tastings? Cross-region AI mention	13.5	6.67%	Rare
Which Sonoma wineries are similar to Williams Selyem but more accessible? Cross-region AI mention	13.33	6.67%	Rare
Which Sonoma wineries are best known for Pinot Noir? Cross-region AI mention	13.17	6.67%	Rare

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AI Visibility Trend

Daily coverage-adjusted visibility across completed Core 50 runs. Overall Index blends visibility strength, prompt coverage, and model consistency.

Current rankings are based on the locked Core 50 Napa and Sonoma discovery prompt panel. Public trend history begins with the first completed run under this panel.

How to read this trend

Visibility is broadly distributed across tracked models, which suggests this winery is being surfaced consistently rather than relying on a single AI platform.

Latest Overall Index

23.39

Aug 03

7-Day Overall Change

-4.69

Net change across the completed dates shown.

Best Overall Day

28.08

Jul 28

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